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Gold COMPANY PROFILE
Subtle Energies
Background
Subtle Energies was founded in 1993 as
a clinic by Farida Irani in Sydney Australia. Farida is internationally recognised as a pioneer in Ayurveda Aromatherapy as a science, and is a well-respected clinical practitioner, author, and lecturer. Farida’s clinic was designed to address a complex range of health concerns (cancer, mental health issues, chronic fatigue, fertility issues, insomnia and more) with a variety of modal- ities offered that respect ancient sciences, combined with holistic modern techniques.
Main products and services
Subtle Energies is an award-winning, results-based aromatherapy, natural skincare and wellness brand, founded on Ayurveda principles. It was created with intent to address multiple skin and body concerns, while delivering
high performance results, empowering one’s physical, mental, and emotional wellbeing. Australian-made, cruelty free, COSMOS
natural certified range of skincare and body/bath products, Subtle Energies always sources the highest grade of oils and active ingredients.
The Subtle Energies products are multifunctional – each giving an excellent clinical result with pure and natural clean beauty technology and will deliver additional benefits which include wellness on all levels,
including emotional and hormonal balance, musculoskeletal concerns, sleep deprivation, skin cell renewal, stress and anxiety.
Additional products and services
Subtle Energies offers a strong hotel room integrations programme, which brings deliverable results for sleep, stress and fatigue, coupled with a sensory journey
of shower and bath programmes.
USPs
Subtle Energies sources the highest grade essential oils: a therapeutic essential oil
is determined by the chemical profile of
the oil after it is distilled. It is the unique chemical compositions which exist in these ingredients that Subtle Energies sources.
This background, coupled with the company’s education and practitioner qualifications, equips Subtle Energies with the ability to create powerful blends and forward-thinking treatments, delivering authentic results-based holistic experiences.
How many spas do you supply?
110 spas, including private-label partners.
Future plans
Rebrand of the current range while also
delivering a pipeline of new products and
innovations with advances in the field of
natural and biotech active ingredients.
By
the end 2023 we plan to reduce 80% of our
current plastic usage and to further increase
that in 2024 with an elevated design.
What the clients say
“In 2003, after reading Farida’s book on Ayurveda Aromatherapy, I was so impressed, we collaborated to design signature spa blends. These are the best oils I’ve ever worked with and we’re proud to have
Subtle Energies across our spas.”
– Anna Bjurstam, vice president, spas, Six Senses
updates & press releases
26 Apr 2023
Subtle Energies appoints Alisha Shroff as Global Marketing Director
Subtle Energies is proud to announce that Alisha Shroff has joined the company’s senior leadership team as Global Marketing Director and will be responsible for leading all communication initiatives and digital growth.
“We are thrilled to have Alisha join our family in this critical juncture of our journey. Her expertise in driving consumer-first initiatives will help drive us forward in our communications including all things digital," says Nick Irani, Subtle Energies Director of Operations.
"We look forward to elevating our brand presence further with Alisha on board as we release a strong innovative pipeline in celebration of our 30th year since Subtle Energies started as a clinic.”
Alisha's extensive marketing expertise in luxury fashion spanning over 17 years makes her a valuable addition to the Subtle Energies team. Having spearheaded omnichannel and consumer communication and experience for a diverse portfolio of brands, she brings deep-rooted knowledge of the European markets and a strong understanding of the Asia Pacific region. As the head of all global customer-centric initiatives, Alisha will focus on driving Global omnichannel growth, content and digital marketing strategies, as well as drive the company's loyalty and CRM programmes.
“I am extremely excited to join the Subtle Energies family, at this pivotal time for the brand," says Alisha. "This brand has a remarkably rich history, and we cannot wait to share the stories behind all the amazingly innovative product. I know this is just the start of a truly fascinating journey, and I am looking forward to growing with the company, and seeing it flourish. This year is also a extremely important milestone for the brand, as we endeavour to connect further with our existing customers and partners in our 30th year, as well as establish lifelong loyalty with new consumers."
In addition to her extensive marketing experience, Alisha holds a Master's Degree in International Marketing Management and will be based between Hong Kong and the UK. Her passion for making a positive impact extends beyond her professional endeavours as she currently serves on the Board of non-profit organisation Beyond Vision International in Hong Kong.
26 Apr 2023
Subtle Energies appoints Alisha Shroff as Global Marketing Director
Alisha will be based between Hong Kong and the UK Credit: Subtle Energies
Subtle Energies is proud to announce that Alisha Shroff has joined the company’s senior leadership team as Global Marketing Director and will be responsible for leading all communication initiatives and digital growth. “We are thrilled to have Alisha join our family in this critical juncture of our journey. Her expertise in driving consumer-first initiatives will help drive us forward in our communications including all things digital," says Nick Irani, Subtle Energies Director of Operations. "We look forward to elevating our brand presence further with Alisha on board as we release a strong innovative pipeline in celebration of our 30th year since Subtle Energies started as a clinic.” Alisha's extensive marketing expertise in luxury fashion spanning over 17 years makes her a valuable addition to the Subtle Energies team. Having spearheaded omnichannel and consumer communication and experience for a diverse portfolio of brands, she brings deep-rooted knowledge of the European markets and a strong understanding of the Asia Pacific region. As the head of all global customer-centric initiatives, Alisha will focus on driving Global omnichannel growth, content and digital marketing strategies, as well as drive the company's loyalty and CRM programmes. “I am extremely excited to join the Subtle Energies family, at this pivotal time for the brand," says Alisha. "This brand has a remarkably rich history, and we cannot wait to share the stories behind all the amazingly innovative product. I know this is just the start of a truly fascinating journey, and I am looking forward to growing with the company, and seeing it flourish. This year is also a extremely important milestone for the brand, as we endeavour to connect further with our existing customers and partners in our 30th year, as well as establish lifelong loyalty with new consumers." In addition to her extensive marketing experience, Alisha holds a Master's Degree in International Marketing Management and will be based between Hong Kong and the UK. Her passion for making a positive impact extends beyond her professional endeavours as she currently serves on the Board of non-profit organisation Beyond Vision International in Hong Kong.
Subtle Energies: news from spabusiness.com
08 Dec 2023
London has gained a substantial new urban spa in Belgravia following The Peninsula London’s
grand unveiling of its subterranean Spa & Wellness Centre.
30 Nov 2023
In celebration of its 30th anniversary, Australian skincare brand Subtle Energies has unveiled
a bioactive aesthetic line.
18 Sep 2023
Australian skincare brand Subtle Energies has marked its 30th anniversary with new products,
treatments and a sustainable packaging upgrade.
07 Jun 2023
Luxury Ayurveda aromatherapy brand Subtle Energies has made its first foray into the Italian
wellness market and partnered with The Spa at Mandarin Oriental, Milan.
14 Mar 2023
Traditional Roman bathing and Greek mythology have inspired the new spa opening at Six
Senses' first Italian outpost, Six Senses Rome.
04 Jan 2023
Six Senses has officially welcomed established Indian destination spa and retreat Vana into its
portfolio.
Subtle Energies: featured in Spa Business, HCM and Fit Tech magazines
Spa Business 2024 issue 1
If spas are going to be taken seriously by the medical industry, partner
with wellness providers and be seen as places to heal, does continuing
professional development need to be mandatory? Kath Hudson reports…
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